The Marketplace · Catalog + Referrals

Quote, sell, refer —
from one screen.

Drag-and-drop service catalog: clients pick, accept, get billed. Plus a partner marketplace that pays you a real commission on referrals you already make to lawyers, tax pros, and insurance brokers.

Productized services1-click client acceptTrackable referral linksAuto payouts

No credit card required · SOC 2 controls in place · Cancel any time

Thomas Becker, partner, reviewing referrals
Marketplace
Thomas Becker
Partner · Becker CPA Group
Trusted by forward-thinking accounting firms
Two new revenue surfaces

Sell more to clients you already have. Get paid for the partners you already trust.

+ $4.2K
avg catalog MRR / firm / 6mo
+ $3.4K
avg referral commissions / firm / yr
1-click
client accept on the portal
0%
Thesis takes from your services
Service catalog

Productize the work
you already do.

Drag a service into your catalog, set the price, gate it by client tier. The next time the client logs in to their portal, they see it. They click 'add', accept terms, and you've signed an SOW — no DocuSign loop.

  • Pre-built services: CFO review, cash forecast, budget vs actual, controller, tax-prep
  • Set your own pricing — Thesis never sees a cent of the service fee
  • Per-client gating: don't pitch a $2.5K controller to a $200/mo client
  • Auto-bill via Stripe or QuickBooks Online — your choice of rails
0%
platform take rate
+ $4.2K
avg new MRR / firm / 6 mo
thesis · catalog · firm-services
Service catalog
7 services · MRR $4,250 · 14 active subscriptions
Monthly CFO Review
$750/mo · 6 subscribed
Active
Cash Flow Forecast
$300/mo · 4 subscribed
Active
Budget vs Actual
$250/mo · 0 subscribed
Offered
Fractional Controller
$2.5K/mo · 1 subscribed
Quote
Sales-tax filing
$150/mo · 3 subscribed
Active
Annual tax prep
$1,200 / yr · 12 subscribed
Active
Partner marketplace

Get paid for the referrals
you already make.

When a client asks for a tax attorney, an insurance broker, or a payroll provider — you usually point them somewhere for free. The marketplace turns those intros into a real revenue stream. Trackable links, auto-payout, no awkward kickback emails.

  • Curated partner network: tax, legal, insurance, payroll, R&D credits
  • Trackable per-firm, per-client referral links
  • Commission deposited monthly via ACH — no chasing payouts
  • All disclosed to the client up front; ethics-board friendly
thesis · marketplace · partners
Partner referrals · YTD
+ $3,400 commissions
Apex Tax Advisors
Tax · R&D credits
Last: Pinnacle Construction · Mar 18
+$400
BrightPath Legal
Legal · Entity formation
Last: Riverside Café · Feb 22
+$350
Ironclad Insurance
Insurance · BOP + cyber
Last: Harbor Marina · Feb 9
+$280
Northbeam Payroll
Payroll · contractor 1099
Last: Meadow Farms · Jan 30
+$200
Next payout · Apr 15$1,230 pending
Revenue dashboard

One screen.
All the math.

Track ARR, MRR, expansion, churn, referral commissions, partner mix — across the whole firm. Spot which services land, which clients are ready for the next tier, and which referrals partners are converting.

  • MRR + ARR breakdown by service line
  • Per-client expansion timeline (bookkeeping → CFO → controller)
  • Referral attribution: which partner is converting at what rate
  • Forecasted firm revenue based on signed-but-not-yet-active services
thesis · firm dashboard
MRR
$28.4K
+12% QoQ
ARR
$341K
+18% QoQ
Net retention
118%
+4pt QoQ
MRR by service line
Bookkeeping
$14.2K
CFO Review
$8.4K
Cash Forecast
$3.1K
Tax filing
$1.7K
Controller
$1.0K

The marketplace turned eight years of free intros into $3,400 in trackable commissions last year. And the catalog let me sell a controller engagement on the portal in 30 seconds, no SOW PDF.

Photo of Thomas Becker
Thomas Becker
Partner · Becker CPA Group
+ $14K/mo new ARR · $3.4K/yr in referrals
FAQ

The marketplace, in fine print.

No. The catalog is yours — your services, your pricing, your invoices, 100% of the fee. We charge a flat platform fee per firm and that's it.
Each partner sets a per-introduction or per-conversion fee with us. When a referral converts, we collect, deduct our standard partner fee, and pay you the rest via monthly ACH. All numbers visible in the dashboard before you refer.
Referral fees are disclosed to the client up front in the partner card and the engagement record. We follow AICPA Code of Conduct guidance on referral arrangements and disclose to the level required in your state. Talk to your firm's ethics counsel if unsure.
Yes — on the Growth plan and above, you can onboard your existing partners with custom commission terms and trackable links, even if they aren't already in the Thesis network.

Two new revenue lines.
No new headcount.

Spin up your service catalog in an afternoon. Make a referral that pays you back, in week one.

14 days free · No credit card · Cancel any time

SOC 2 controls in place · Built in the U.S.